There I was, about to write another post on why I’m not as enamoured with Twitter as I once was (I have previous on this). The latest addition would have been prompted by this post on why Twitter still isn’t a social network, and particularly this bit:
[U]nless you’re a power user, someone sharing a unique story or a chance witness to something big, Twitter is essentially a broadcast you’re viewing[.]
But then Paul Clarke wrote a characteristically insightful and honest piece about Twitter. He notes:
[I]f you wanted to keep Twitter fresh for you, you needed to work at it.
And what did we do?
Dagnammit, he’s right.
For the last two years, it’s me who hasn’t put in the effort I used to with Twitter. The disappointment I have when my timeline isn’t what I want it to be is reminiscent of how I feel when I only get bills through my letterbox or promotional emails in my inbox. But there’s a reason that happens, too: I don’t send letters and only get personal emails if I’ve sent one myself.
So, you see, Twitter – it isn’t you, it’s me.
The issue I now face is that the only time someone says this is when they’re about to break up.